More reasons to buy.
Different customer needs, angles and formats. Every new direction starts with a reason to believe it could work.
Good creative gets attention.
Great thinking builds an advantage.
We connect the ideas, the craft and the evidence, so each round has a better starting point.
Your brand, considered.
Research gets the brief right. Art direction, design and copy make it feel like you. Every placement gets the same care.
Learning you can use.
A question before launch. A useful readout afterward. Each round gives the next round a better starting point.
Static ads↗Short-form video↗Product demos↗Carousels↗Ad copy↗Creative strategy↗Experiment plans↗Written readouts↗
From the first insight
to the next iteration.
Senior strategy, distinctive creative and disciplined experimentation. One connected way of working with your team.
Creative strategy
Customer insight, category intelligence and a clear point of view. A sharper brief for your next campaign.
Ads & content
Distinctive ideas, art direction and copy. Ads and content that feel like your brand, across the formats you need.
Experiments & learning
Deliberate experiments, considered analysis and a clear next move. Each campaign adds to what your team knows.
Creative explorations.
Open a concept to see the idea behind it.
Less screen. More focus.
Inside the idea
Less friction. More focus.
The observation
The product is physical and deliberately simple. That contrast with another app becomes the idea.
The creative choice
A simple product contrast puts the paper system beside the complexity of another app.
The question to test
Does an everyday frustration make the product’s simplicity easier to understand?
About this concept
Independent Runbase concept. Not client work. Not affiliated with or approved by the brand.
Good enough to keep.
Inside the idea
A gift worth keeping.
The observation
The colorful packaging can make the product feel like something worth giving.
The creative choice
A gift-giving line turns the colorful starter pack into a reason to buy for someone else.
The question to test
Does a gifting angle introduce a useful new buying occasion?
About this concept
Independent Runbase concept. Not client work. Not affiliated with or approved by the brand.
Fit comes first.
Inside the idea
A fit question, answered.
The observation
A product designed around a specific fit question gives the message a clear audience.
The creative choice
The concept leads with a question about A/AA fit, using the customer’s perspective to make the product relevant.
The question to test
Does a specific fit question give the right shopper a reason to explore?
About this concept
Independent Runbase concept. Not client work. Not affiliated with or approved by the brand.
Make more of the everyday.
Inside the idea
An everyday ritual, reconsidered.
The observation
A rainbow bottle brings visual character to an everyday routine.
The creative choice
Separate the message from the photograph. Lead with the feeling of an everyday ritual, and give the product room to be seen.
The question to test
Does a sensory message create more interest than a feature-led opening?
About this concept
Independent Runbase concept. AI-assisted photographic treatment based on earlier product imagery. Not commissioned by or affiliated with Bathing Culture. No campaign results are claimed.
Build the science
behind your brand.
Give every campaign a question to answer and every result a place in the next brief.
Customer languageMotivations. Objections. Unmet needs.
Account historyPast creative. Patterns. Open questions.
Category contextThe conventions. The room to stand out.
THE CREATIVE BRIEFFind the angle.
Give it direction.
Give it direction.
A customer insight. A reason to buy.
A hypothesis to take into the work.
01 / Dig
Start with people.
What makes someone buy? What holds them back? We look at customer language, your past ads and the category before writing the brief.
What we carry forward
A research brief with sources, objections and a question to explore.
THREE DISTINCT DIRECTIONS
A / A situationThat
moment
when.
moment
when.
B / A demonstration▶See it
in action.
in action.
C / An objectionYes,
but what
about…
but what
about…
Different reasons to pay attention.
02 / Make
Different ideas.
Not just new colors.
A new reason to buy, a different opening, another way to show the product. We make distinct concepts before iterating the details.
What we carry forward
Finished creative, copy and the placement exports your buyer needs.
BEFORE LAUNCHEXPERIMENT PLAN / EXAMPLE
AProduct-led
opening
vsopening
BProblem-led
opening
opening
- Question
- Does the opening change purchase intent?
- Keep comparable
- Product, offer and experiment conditions.
- Agree first
- Budget, measure and decision criteria.
03 / Run
Give each experiment
a clear job.
Agree the question, the success measure and the budget before launch. Your buyer runs the plan, or we manage Meta on the management plan.
What we carry forward
An agreed experiment plan. Results are reviewed when there is enough evidence.
THE READOUTILLUSTRATIVE / NO CLIENT DATA
01 / ObservedMore clicks.
No more purchases.
No more purchases.
02 / Interpretation
The opening attracted interest. It has not yet shown a sales advantage.
04 / Read
From a report
to a decision.
We separate what happened from what we think it means. Attention, clicks and purchases each tell a different part of the story.
What we carry forward
A written readout: observations, interpretation and the next action.
LEARNING INTO THE NEXT BRIEF
Keep / The questionChange / The executionRecord / The reasoning
05 / Repeat
The next brief
starts smarter.
Keep what the evidence supports. Change what needs another experiment. Your next round begins with the last round’s learning.
What we carry forward
A new brief that records what to keep, what to change and why.
01 / 05Explore the loop
A clear way to start.
Room to keep building.
Get the creative, run a focused experiment, or put the whole loop in our hands.
Ads only
Ten custom static ads for your next campaign. Your team launches them.
Ads only price: Was $1,500, now $750per pack
- 10 static ad designs, with copy
- Feed and Story exports included
- A clear experiment plan
- First delivery in 3 business days
Scope & details
Now $750, down from $1,500, through 30 November 2026. Then $1,500 per pack.
Made from your supplied brand assets and approved claims. Includes one consolidated revision round. First delivery is three business days after cleared payment and complete inputs. New shoots, creator production and video are quoted separately.
Managed ads
We make the ads, launch the campaign and build the next iteration.
$2,500per experiment
- 10 initial ads + 10 follow-up ads
- Meta campaign setup and management
- 30 days of deliberate experiments
- Weekly results and next steps
Scope & details
One Meta account and one market, with up to $10,000 in media for the experiment. Ad spend is paid separately to Meta. The 30-day period begins at campaign launch, after tracking and approvals are ready. First creative delivery is three business days after complete inputs. The second batch follows the evidence; limited data leads to clearly stated next hypotheses. Tracking engineering and new shoots are separate.
Fully managed
Your creative, Meta account and learning loop, managed together.
From$4,500/month
- 30 static ads every month
- Meta account and budget management
- New creative in weekly batches
- Weekly readouts and a growing experiment history
Scope & details
From $4,500/month for one Meta account and one market, with up to $25,000 monthly media spend. Ad spend is separate. Larger budgets, extra markets, accounts, video or creator production receive an agreed quote. We confirm scope, access, tracking readiness and start date before you pay. Month to month.
USD. Ad spend is separate. We agree your scope and start date before payment.
More markets. More formats. A wider remit.
Let’s scope your creative program
Before we start.
What do I get with Ads only?
Ten static ad designs, copy, Feed and Story exports, and an experiment plan. We use your supplied photography and approved claims. One consolidated revision round is included. Your media buyer launches the ads.
How soon do we get the ads?
First delivery is three business days after cleared payment and a complete brief with approved assets. We agree the start date before you pay. Revisions follow your consolidated feedback.
Can you manage the campaigns?
Yes. Managed ads includes ten initial ads, Meta campaign setup, a 30-day experiment and ten follow-up ads. Fully managed includes ongoing account management, thirty static ads a month and weekly readouts.
Is ad spend included?
No. You pay Meta directly. Our agreed service fee is separate. Managed ads covers one account and market with up to $10,000 in media for the experiment; Fully managed starts with one account and market at up to $25,000 monthly media spend. Larger scopes receive an agreed quote.
Who owns the work?
You own the original work we make for you. We agree any third-party licenses before production.
Your next ads. Start here.
Ten custom static ads, ready for your next campaign.