The Runbase Lab / How we work
Know why.
Make what’s next.
A campaign should leave you with more than a report. See how we turn customer insight, distinctive creative and considered experiments into a clearer next move.
Give it direction.
A customer insight. A reason to buy.
A hypothesis to take into the work.
01 / Dig
Start with people.
What makes someone buy? What holds them back? We look at customer language, your past ads and the category before writing the brief.
A research brief with sources, objections and a question to explore.
moment
when.
in action.
but what
about…
Different reasons to pay attention.
02 / Make
Different ideas.
Not just new colors.
A new reason to buy, a different opening, another way to show the product. We make distinct concepts before iterating the details.
Finished creative, copy and the placement exports your buyer needs.
opening
opening
- Question
- Does the opening change purchase intent?
- Keep comparable
- Product, offer and experiment conditions.
- Agree first
- Budget, measure and decision criteria.
03 / Run
Give each experiment
a clear job.
Agree the question, the success measure and the budget before launch. Your buyer runs the plan, or we manage Meta on the management plan.
An agreed experiment plan. Results are reviewed when there is enough evidence.
No more purchases.
The opening attracted interest. It has not yet shown a sales advantage.
04 / Read
From a report
to a decision.
We separate what happened from what we think it means. Attention, clicks and purchases each tell a different part of the story.
A written readout: observations, interpretation and the next action.
05 / Repeat
The next brief
starts smarter.
Keep what the evidence supports. Change what needs another experiment. Your next round begins with the last round’s learning.
A new brief that records what to keep, what to change and why.
A clear question. A better brief.
Let’s find what your next campaign should explore.