The Runbase blog
Better ads.
Clearer thinking.
Field notes for the next creative decision. Explore the ideas, experiment design and diagnostic thinking behind better ads.
Creative fatigue on Meta: how to spot it early and what actually fixes it
Meta defines creative fatigue precisely. Here is what the “Creative limited” and “Creative fatigue” labels mean, the signals that show up first, and the fixes that work.6 min read- Meta
Creative diversity after Andromeda: what counts as a different ad
Meta now groups lookalike ads and treats them as one creative. Here is what Andromeda changed, what “different” means in practice, and a simple audit to check your account.12 October 2026 · 6 min read - Testing
How to run a weekly creative test without fooling yourself
A practical weekly loop for testing ad creative on Meta, TikTok and Google: separate concept tests from iteration tests, set the pass mark first, judge on spend, and write down what you learned.12 October 2026 · 6 min read
- Diagnostics
Where is your ad breaking? A five-step diagnostic from hook to checkout
Before you brief new creative, find out where people drop off. A five-rung ladder from the first second of the ad to the checkout, with the metric and the fix for each rung.12 October 2026 · 5 min read - Static ads
Four kinds of static ads that keep winning, with worked examples
Most winning static ads fit one of four shapes: comparison, product and headline, organic-looking, and offer. How to build each one, with examples and the mistakes to avoid.12 October 2026 · 6 min read - Hooks
Hooks for Meta and TikTok: two families, and how to test them
Motion’s 2026 data splits winning hooks into two families: promotional and pattern-interrupt. What each one does, when to use it, sample lines for both, and a simple way to test hooks.12 October 2026 · 6 min read
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