An independent agency / A direct relationship

Creative partners.
In every sense.

Senior judgment. Collective craft. A direct relationship with the people making your next campaign.

Saad Benryane, founder of Runbase
Saad BenryaneFounder / Strategy & creative
The person behind Runbase

Work directly
with Saad.

Over 20 years across advertising, design and building companies, products and brands. From his own creative agency to product leadership inside businesses worth billions, Saad brings the perspective of working at every scale.

His work connects the whole customer experience: the ad that gets someone’s attention, the message that makes an offer clear, and the product or page that turns interest into action.

That experience includes optimizing advertising for companies spending millions per month on media. His experience also includes creative and product direction that contributed to a conversion increase of over 700%.

At Runbase, that judgment stays close to your brand. You work directly with Saad on the strategy, the creative and what to do next.

A creative eye.
A builder’s perspective.

Creative foundations

Spont Creative Agency

Founded a studio working across branding, advertising and digital products. An understanding of both the idea and the craft it takes to bring it to life.

Explore the brand work
Product at scale

Paper

Joined the founding team and became VP Product, helping shape the move from marketplace to SaaS and a platform serving millions of learners.

Read the product story
Building businesses

From idea to business

Co-founder experience spanning product, technology and brand. Turning a vision into a working product and a business.

More of the background

Trained in industrial design in Montréal and at ECAL in Lausanne, Saad works between visual craft and technology. He leads teams, shapes the direction and stays involved in making the work.

Craft and evidence, working together.

Creative instinct.
Clear method.

Start with a point of view. Put it into the creative. Use experiments to decide what to make next.

See the thinking in the lab
The people behind the work

Direct partnership.
Collective craft.

Runbase brings together a team of creatives around your brand, with Saad leading strategy and creative direction. Design, copy and production work from the same brief.

You have a direct relationship with the person leading the work, and the right creative collaborators for what your brand needs. Clear ownership, shared thinking and care in every execution.

Working together

Clear scope.
Close collaboration.

  1. First, we listen.Your brand, your goals, your customers. We agree a clear scope and realistic start date before you pay.
  2. Then, we make.Distinct creative directions, useful feedback and careful production. You help shape the work.
  3. Next, we learn.Finished ads and a clear experiment plan for your buyer. When results come back, we decide what to make next.

Your ambition. Our craft.

Work directly with Saad and a creative team built around your brand.